Social Media Marketing Certification Course

In this module, we will be sharing some important principles and strategies we have used to build highly converting ads for various social media platforms. Media planning, budgeting, hygiene and hero campaigns, selection of platform, GDPR, cookies are covered in this module.

This module teaches about one of the most important things associated with Social Media-dealing with bad reviews and handling reputation online. It has never been easier. It’s an assurance to provide you with the most comprehensive course with social media listening, brand monitoring and tips and tricks as well.

In today’s world, not just brands and individuals but also businesses are attracting online attention and reaching new audiences only with the help of influencer marketing. This module is in charge of familiarizing you with finding influencers & evangelist, building campaigns, paid vs barter techniques.

This module deals with how automation plays a vital role in social media marketing. Also, it shares the pros and cons of automation you must be aware of. Content planning, publishing, multiple clients, workflow, tips and tricks are shared with students in this module.

You must keep track of the performance of your social accounts. That’s why you must know about goals, metrics, campaigns, persona, ROI and its usage to increase your social performance. This module on Social Media Analytics does exactly that.

This module is a how-to guide on creating and implementing social media strategy so that it boosts the performance of social media accounts. Also, it has recommendations on do’s and dont’s on social media and how those actions are related to your business and how popular are your social media accounts.

Some things to be covered in this module include the fundamentals of content marketing, essentials of content marketing, strategizing, KPI, ROI, lead quality, intent-based targeting and many more. The knowledge of planning and executing content marketing will drive your business forward.

Content Management for different channels module is about finding content trends, keyword mapping, promotion methods to create your brand’s social media presence and how to manage the respective content. Content for blogs, SEO, ads, social media etc is taught.

The list of tools for content marketing is never-ending. Whether you are a mere beginner or been familiar with content marketing, this module will prove helpful to get most of your time and energy with various paid and free tools.