How to leverage Facebook to Promote your Bussiness
Not Just Social – Facebook is more professional than you can imagine
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- Facebook boasts over 350 million active users.
- If Facebook were a country, it would be the fifth-largest country in the world
- The average Facebook users spend more than 55 minutes a day on the site. They use the Like button nine times a month and write 25 comments each month
- In Australia, it is valid protocol to serve court notices to defendants on Facebook
- A Facebook post in December 2009 led to a kidney donation.
- In the United States, 54.7% of people ages 13 to 17 have a Facebook account
- There are more than 800,000 developers building applications for Facebook.
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Whoa! These are some mind-boggling statistics!
Facebook has become a verb. It has taken several generations within its grip. No matter what, there is no ignoring Facebook. It is addictive, unavoidable and always evolving. It has given a new dimension to the word “Social Networking”, and with all this to its credit, Facebook is getting popular amongst businesses who are trying to leverage it and its various features to hit their marketing targets. Yes, your very own Facebook is now professional!
But it is easier said than done. Facebook marketing is not random and requires a thorough marketing strategy and plan which can only come through insights, experience and an understanding of Facebook as a marketing tool.
Professionals and students have been taking digital marketing courses to learn the art of using Facebook to promote their business. Experts swear by the following basics to keep in mind to effectively promote your business on Facebook-
Create a personal page-
A Facebook page helps you connect with the public and interact with them on a regular basis. A well-designed page where you are frequently active helps attract potential customers.
- Hosting quizzes and photo contests on your Facebook page can add an element of fun and spice.
- Be sure to make your page inclined to your business/product. Keep it true to your brand.
- Add colour if it suits your image, make it subtle if a serious service is being offered.
Stay active, keep interacting and keep posting.
Quick Tip: Spend at least one hour on your page every day!
Share-Share-Share-
Sounds simple, right? Yes, it is but is still overlooked. Once you have your Facebook page ready, share worthwhile content on the page.-
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- Update photos, videos, promotions, and news. Perhaps draw a plan laying out how frequently and at what time do your potential customers are most active during the day. Then what? Just Shoot! Be as creative and innovative as possible.
- Be as creative and innovative as possible.
- You can easily gauge how impactful your activities are based on an analysis of the number of people “commenting” on and “liking” your posts.
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Create a Group-
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- Yes, create your exclusive group. Add people, chat with them, discuss issues that matter and encourage more and more people to participate. Be it talking about fashion and styling or educating people about finance and business, groups can be multi-faceted.
- Once you engage with people on such a direct level, you will definitely learn more about them. This will give you an opportunity to tailor your product or service to suit their needs and in turn attract more people.
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