Ultimate Guide to Social Media Marketing in 2020

Ultimate Guide to Social Media Marketing in 2020

Humans now are extremely impatient and they speed date, eat fast food. They pay extra for overnight shipping, and go along with social media without actually planning a proper strategy

New trends and technology are constantly coming up and older ones are becoming redundant. So it is not really advisable to get into the social media bandwagon without setting a proper roadmap

Please note that social media is an ocean . It has millions of users. So by merely getting into it, will not help your brand .The digitalscool team has curated this comprehensive guide that will teach you everything you need to know about how to build a social media marketing strategy that will delivervalue to your audience and helps your business grow.

Why is social media important for your business?
A few years back, brands never considered social media as a marketing platform . It was just a trend and some also were under the opinion that it was a distraction for kids wasting constructive time to scroll through endless news feeds.

But in recent times, most brands are onboarding and have clearly leveraged the beauty of using social media as a powerful marketing tool.

According to research, there are 3.25 billion global internet users, and over three billion active social media users .It is a known fact now that If social media were a country, it would be the biggest country in the world in terms of population

We are telling you this because due to its gigantic size, social media can provide you with more exposure and brand awareness than any other marketing platform ever seen

The current social media platforms have become such an integral part of our lives that we are not thinking twice before telling the world about our desires, preferences, problems, plans and dreams

Now smart brands know how to benefit from the huge amount of data that potential customers are giving out in real time. Would you believe that recent statistics show five hundred million tweets uploaded , ninety million photos on Instagram, and four billion posts on facebook. Now among this ocean of information so easily available to brands, there are valuable insights about your customers-what do they like, what are they willing to pay for, what are their problems?

Social media has made it possible for brands to listen on the conversations their customers are having and also take part in the discussion. Social platforms can also help brands gather information about their target audience and create better and personalized marketing messages

What is Social Media Marketing?
For an instance consider yourself as the four year child you were when you just started taking swimming lessons. You were extremely scared to jump into the pool. The cool waters that beckon you now were looking threateningly at you that time. This is because it was an unknown territory for you . Plunging into something without knowing what is in there is scary

The same scenario holds true for getting started with social media marketing. If you are unaware of what strategies work there, you might end up burning your fingers

Social media marketing refers to the use of social media platforms to identify and connect with key audiences and build relationships

The goal of any brand is to increase brand awareness, generate leads and convert potential customers. But, you must understand that without building and nurturing relationships , you cannot sell them anything

Unlike traditional marketing, where brands start sending prospects with sales messages, social media platform is a community building process. In social media, brands need to listen, engage with their audience , become involved, and provide value with their prospects that can eventually lead to sales, thus direct selling is not powerful.

This takes time and patience

What are the benefits of Social Media Marketing?
Around ninety eight percent of digital marketers in the world are using social media as it has become an integral part of a brand’s marketing efforts

Surprisingly, not all businesses seem to understand the benefits of social media marketing. Recent studies show that even now around sixty percent of small businesses are not using social media marketing to promote their products/services.

Can you imagine the huge chunk of market opportunities they are missing out!
Even more surprising is that twenty percent of those businesses say that they do not even plan to use social media in the future.

This clearly shows that there is a huge gap between the people who understand the value social media can bring and those who still see it as just a trend among youngsters

Hence we list below a few benefits of social media marketing

Brand Recognition: Research shows that consumers tend to buy from the brands that they recognize and trust. Social media can get your business in front of the right people and influence them to engage with your brand even when they are not ready to make a purchase so that in future when they want to buy the product they go for your brand

Gives the Humanly touch to Your Brand: Social media makes it easier to show your customers that you are not just a faceless company that is only existing to take the money from their pockets. It assists you to build a brand voice and showcase your story , or the mission of your team. Our team does a great job of empowering their employees to be the face of our brand on social media platforms

Helps to Establish brand as an Authority: Social media is an effective platform to share useful content that tells brand solutions. Brands can respond to industry-related queries, participate in discussions, and share valuable resources with their network to become an authority in your industry

Improve Customer Service: Your customers are on social media so you better be there.Sixty five percent of consumersgo to social media for customer service. But that’s not all ,consumers expect brands to respond to their request immediately . So, while you are conveniently ignoring social media, your customers are talking about your business online.

There are many more benefits. Social media can also help drive traffic to your site, it also assists with link building for SEO

How can you build and implement a successful social media marketing plan.

How do you create a Social Media Marketing Plan for your business?
If you do not plan for your social media marketing, you will not be able to achieve the desired results and engagement

We have noticed many business owners and some digital marketers approach social media with no clear direction. They assume that they need to have a social media presence so they set up pages and accounts on every social platform and start publishing irrelevant and inconsistent content.

Hence we would like to stress the importance here that if you want to utilize the most of the social media for your business, first you need to understand your goals,what you are trying to achieve and the return on investment that can be achieved. Then you need to create a structured and laser targeted approach for moving towards that goal.

Here are the key aspects you should consider when you are putting together a social media marketing plan for your business.

Research on Social Media
Now you are aware that understanding your audience’s needs and expectations are vital to social media marketing . So it is important that social media research becomes the most important and key aspect of your social media strategy even before you start creating a page

It is very simple, the more you know about your customers, the easier it becomes to create content that caters to this set of customers’ specific needs.

However is it that straightforward?
The data and conversations on social media is so big that it can feel like a herculean task to look for valuable insights.

But of course it is possible to gain the valuable insights with the right strategies

First of all , you must start by asking the right questions for the specified platform

For instance consider an e commerce website selling eco friendly products. They want to start a new line of bamboo products. So they want to know what people are talking about when it comes to bamboo products. Some of the possible questions they may ask are: How are people responding to exclusive bamboo products? What will they use them for? Are the jugs more popular or the bags?Which are the companies currently into bamboo products?

Now they have questions and topics, they need to create a list of the possible keywords and phrases your audience might be using to discuss this topic on bamboo products. Also the funny part is people are not using the right words on social media so need to plan for those words too

Research on the right social media platform for your target audience. Once you are clear about the demographics of your audience, find out which platform they hang out on . For instance, younger audience hang out more on instagram . Target them with IGTV videos to gain huge engagement.

The same strategy works for twitter, facebook, snapchat and others, you need to customise content based on each

Analyze your results and refine the list. Exclude anything that isn’t relevant to your industry or is not providing any useful information.

With this data in hand, answer some basic questions, such as what is the overall sentiment for eco friendly products in this space, what audience categories are the most engaged about it, which region and which age group

Research should never stop. Consistently tweak as you experiment

Experiment analyse,tweak. Keep doing this consistently.This information can frame your approach to marketing your product or service to this particular group of people.

Paid and Organic Social Media Reach
By now you are sure that social media marketing can help you grow your business while spending within your budget. Like everything else, this too that takes time, patience, hard work and strategies

During recent times, organic reach has reduced tremendously and paid social media advertising is a better option when it comes to brand awareness, traffic generation and customer acquisition and overall reach

Organic social media marketing can help you put your business in front of the right audience for free (apart from your time of course). That is if you learn the rules of the game and play by them.

Here’s the thing: just as with search engine optimization, the algorithm for each social network changes regularly. Facebook, for instance, has significantly reduced the organic reach of businessesin recent years and it plans to lower it even more in the future.

Also this social network has made it clear that it will only show content that is useful, relevant, and valuable.

Most brands find cracking the facebook algorithm and getting your content in front of your audience is becoming increasingly difficult, but there are a few advantages to relying on organic social media instead of paying facebook immediately

Being consistent can benefit your brand longterm by developing authority and trust

If you have a tight marketing budget, it’s much more affordable;

Mostpeople trust organic engagement and messaging, more than they do paid advertisements labelled as sponsored

On the other hand, paid social media advertising can help brands achieve goals faster. One important thing to note here is that a paid campaign will stop driving traffic and leads the moment you stop the ads. But evergreen social media content that is engaging, valuable and insightful can generate ROI forever

In the end, both paid and organic is mandatory. You need to look at your metrics and budget to decide which option fits your business best and experiment with both. You must note that in the end, each of the social networks are businesses themselves, and they need to monetize their audience to sustain . Obviously, as this industry continues to mature, the ease of organic reach will continue to decrease. So if you think that social media is a free way to market your business, you will definetely end up being disappointed.

Choosing the Right Social Media Platforms
One of the biggest mistakes small business owners make is that they assume social media platforms as one single entity. True, Twitter, Facebook, and Instagram are all social networks, but they are so different . Everything from the audience to the style to the content is unique.

So, now it is important you ensure that you are focusing on the social platform that benefit your business’ goals?

Below are some factors to help you decide

User Demographics: Size isn’t always important. Instagram may be one of the fastest growing and highly popular platform,but if you are a B2B company then it would make more sense to focus your content and campaign on LinkedIn and Twitter.

Resources: Each platform needs a customised content style. Instagram and Pinterest, for example, require visuals, images, graphics and videos while Twitter emphasizes short crispquotes

Time: Unless you have a dedicated social media marketing team, it is just not possible to post on every social media channel. It is important to post daily on each platform

A brand needs to focus their complete efforton the social network that is relevant to theirtarget audience group.

How Often You Should Post on Social Media
The digital marketing team at digitalscool have studied social media trends of 75 companies across platforms and found the right social media frequency that allows you to engage with your network, drive engagement and traffic, and increase brand awareness, without coming across as too much selling.

Below are our observations

Studies suggest that you should post just once or at most twice a day to Facebook. Anything more than that can result in viewers either ignoring your posts or even worse marking it as spam

Twitter: Usually it is found thatfifteen to sixteen Tweets per day is the best that gets you all the benefits of twitter marketing;

Pinterest: Between fifteen to thirty posts per day will bring you the best results on pinterest

Google+:  Google+ is very much alive and helpful. We have seen that it can benefit your SEO greatly. It is necessary to post relevant content at least twice per day;

LinkedIn: One post everyday for LinkedIn to the relevant audience

Instagram: Brands should post only 1-2 images per day on Instagram. But if you have more content that you want to share with your audience, use the Instagram Stories feature

Does all this seem like a lot of work. Curating and Posting content consistently on social media is made far easier with social media scheduling tools that you can find on another article we have written for you

The Best Time to Post on Social Media
After curating great content, you must be aware that timing is crucial to social media marketing success.

Consider this situation ,you have spent hours working on a blog that is insightful and is well researched and packed with helpful information. You are sure that lots of people would benefit from your hard work. You share it with your network. But, to your disappointment, there is no engagement on the content

That is why timing is important

What is the best time to post on social media?

Facebook: The best time to post on Facebook is Thursday, Friday, Saturday, and Sunday. The best time is 9 AM, 1 PM and 3 PM.

Twitter: The best time to post on Twitter is Wednesday between 5 and 6 PM;

Pinterest: Saturday is best day for connecting with your Pinterest audience. The best hours are 2 PM, 9 PM, and surprisingly late at night

LinkedIn: Midweek posting (Tuesday, Wednesday, and Thursday) early in the morning (between 7 and 8 AM) or in the afternoon (5-6PM) is your ideal time;

Instagram: One of the things that make Instagram so great is that users are active throughout the week. But, for maximum engagement,. Also make sure not to skip Mondays and Thursdays

Google+: The best time to post on Google+ is on Wednesdays, between 9 and 11 AM.

It would save a lot of time if you can pre-schedule content to be posted at these times rather than be active all day every day yourself

Social Media helps SEO
Google uses over two hundred and fifty parameters to decide which content to show higher in search engine results. We have noticed that social media signals are the less significant factors. But yet they do impact your rankings.

According to the digitalscool team,the relation between social signals and ranking position is extremely high. Over the years we have seen that sites that have large number of social signals perform better than those with lesser signals.

Social signals play in SEO is becoming more and more clear in recent times. For instance, if you create and share good quality content on social media, people are going to like it, share it and engage with it in different ways That builds traffic, your credibility, and trust. Finally , this leads to a higher ranking.

Another important aspect is that your social media pages will show up on page one of a search result when someone is looking for your brand. This is very important for authority and brand recognition.

Growing and sustaining a Social Media Audience

You now understand that social media is an effective way to promote and grow your business.

But the most difficult step is getting the first likes, comments and engagement

Likes, Followers, and Shares: You can do a lot of different things to increase your visibility. It is important for a brand to add links of their social media profiles to their site. Also engage consistently with people, use well researched hashtags, add links to their social media accounts in their email signature. These are only a few strategies that help build engagement. But it is important to note that all other efforts will fail if the content you share with your community provides no real value. Hence it is imperative to create quality content on a regular basis if you want to keep your audience engaged

Facebook: Both the big social media platforms, Facebook and Instagram is all about videos. Statistics have shown that live videos get fifty percent more views than other types of content. This is definitely a broad audience reach that will help your social media strategy by leaps and bounds. But necessary caution needs to be imposed as you need to keep yourself updated with the latest trends as these trends keep changing , and you will need to adapt with the changing trends

Facebook Messenger: Messenger is highly popular and will continue to be in 2020 and a lot of companies believe this is here to stay. It is a social media channel that could compete with email marketing with personalised niche targeting. With Facebook Messenger brands can use  Chatbots to engage with prospective leads. They can also expand their reach with messenger advertising. In 2020 marketers suggest brand utilize this amazing mode of reaching out to your leads

Facebook Pages and Facebook Groups: Both Facebook Pages and Facebook Groups are very beneficial in building a community . The major difference could be your Facebook Page, is where some of your audience might be there just to benefit from some offers or some new trends or products. In a Facebook Group usually people are interested and engaged in a specific topic. Every brand now has one or more facebook groups as you can take part in the discussion and project yourself as an industry expert. Facebook Groups also get better organic reach, compared to Business Pages. It is free and has huge reach. So use the benefits of both

Twitter: Twitter is a very interactive medium. In twitter you can retweet, Like, and engage with followers and other users as often as possible to grow your audience. If you want to start a quick growth and sustain it over time, you must useonline twitter tools. Refer previously published article on this

LinkedIn: LinkedIn has evolved from an ordinary recruiting tool to a powerful publishing platform. Brands use this platform to connect with B2B market and publish content that will put your business in front of a target audience. Linkedln is extremely powerful as a networking platform

Pinterest: In Pinterest, collaboration is the key to success. You can invite bloggers and influencers in your industry to contribute to your boards. This way, you can increase your community and network.

Snapchat: If you want to build an audience on Snapchat, then you should come up with a storyline. You should just not post random photos or videos. Build a story that will keep users engaged.

Social Listening

There is a highly beneficial aspect of social media that you can utilize. But it is hardly utilized

It is called social listening.

The reason is to be able to deliver good quality content to your audience, you need to learn about their interests and behaviour. The only smart way to reach that level is to become a good listener.

The brand mentions, likes, comments and your competition can reveal something valuable about how you can reach your audience. This information can help brands not only improve their customer engagement but also understand how your target audience perceives you in comparison to your competitors. You could also identify pain points that no one is addressing. You could also set complaints right or identify industry influencers.

Brands must monitor keywords, such as your brand name , related words ,your competitors’ names, your product or service names, your hashtags, and the names people in your company.

Social Media Community Management

No brand can build a successful social media marketing plan if they are ignoring their fans and followers. You must immediately respond to comments and also send thempersonalized welcome/thank you direct messages. You must hare useful content

It is necessary to keep at least one hour per day to to social media community management and listening . Make an effort to respond to those mentioning your brand as this is what matters for fans to build trust with your brand. There are many tools available that makes it easy to schedule posts and to listen to conversations.

Social Media Advertising

While it is very important to put good efforts towards growing a social media presence organically, nowadays, with the limitations of organic reach it is becoming more important to invest in social media advertising

The customer journey is never a straight line. Leads or prospects go through different stages before they decide whether they are interested in your products and services or not.

In order to get consistent outcomes from social media marketing, brands need to create as many touch points as possible, and advertising provides the most controlled and measurable way of doing so.

Here’s a plan to effective social media advertising that makes sense in combination with quality content and an organic growth plan

Create engaging and quality content and publish it on your website;

Promote it organically to ensure it reaches the widest audience possible;

Add a Facebook pixel to your website that captures the information of people who visit and engage with your content;

Remarketing your content to the audience that has shown interest in your brand;

Generate leads that already trust you

Social Media Management Tools

Social media can get overwhelming if you are trying to manage everything on your own. Simultaneously you need to create content, schedule it, engage with your network, promote posts, share other people’s content, manage your community, and lot of related tasks

Fortunately, there are plenty of tools you can use to take some of the pressure off your shoulders. We have another article written on the best tools available for social media management

Social Media Reporting

The final and one of the most important aspect to consider when building your social media marketing strategy, is to analyse and track results.

Research suggests that forty six percent of companies had no idea whether or not their social media efforts were successful.

No company would be ready to invest any amount of money without a proper return on investment.

Following three steps are useful for tracking the ROI of your social media marketing:

Set SMART goals

We know what SMART goals are – specific, measurable, achievable, realistic and timely goals.

For example set a smart goal such as Increase customer conversions from social media by 12% this month

Learn the metrics that contribute to those goals

What are the metrics that will tell you whether you were able to achieve your goal?

Every brand investing in social media must set up a baseline set of metrics that tell them their current status

The brand could set up a goal in Google Analytics that identifies and alerts when a lead converts into a customer. This is based on an event they trigger or page they visit. In this manner, if they use these URL parameters in their social media sharing of content, they can identify how many people have converted into customers directly from social media.

Track these metrics

Use Google Analytics, or other social media monitoring and reporting tools, to track these metrics and improve your analysis over time.

It is suggested that you analyse data from the social media platforms itself. They have some amazing reporting on your social media activity such as post engagement, follower counts, interactions, impressions and clicks.

Outsource social media marketing or keep it in-house

Sometimes whether to choose to outsource or hire in-house talent, to plan and execute your social media marketing strategy, can be a challenging decision.

There are a number of pros and cons to consider…

The pros of hiring in-house social media talent

They understand your business more accurately

They can take action more quickly when required

They are well connectedto your work culture

You have complete control of your marketing

The cons of hiring in-house social media talent

They may not have the expertise or experience that an outsourced resource has

The cost is more, sometimes a liability and processes need to be in place if you need to replace them

It prevents you from being able to scale quickly

It’s hard to find good in house resources

Wrapping up

We have seen that creating a social media marketing plan is both exciting and challenging at the same time.

You now are aware of the benefits you can leverage but there are so many factors that affect it, you do know where to get started.

We hope that this comprehensive guide will help you plan an effective strategy for 2020

In the end, you must know that your customers are out there on social media platforms, so you cannot and should not ignore them

What questions do you have about social media marketing? Leave them in the comments below and the expert social media team at digitalscool will be happy to help


Humans now are extremely impatient and they speed date, eat fast food. They pay extra for overnight shipping, and go along with social media without actually planning a proper strategy

New trends and technology are constantly coming up and older ones are becoming redundant. So it is not really advisable to get into the social media bandwagon without setting a proper roadmap

Please note that social media is an ocean . It has millions of users. So by merely getting into it, will not help your brand .The digitalscool team has curated this comprehensive guide that will teach you everything you need to know about how to build a social media marketing strategy that will delivervalue to your audience and helps your business grow.

A few years back, brands never considered social media as a marketing platform . It was just a trend and some also were under the opinion that it was a distraction for kids wasting constructive time to scroll through endless news feeds.

But in recent times,most brands are onboarding and have clearly leveraged the beauty of using social media as a powerful marketing tool.

Snippet:Social media marketing refers to the use of social media platforms to identify and connect with key audiences and build relationships

The goal of any brand is to increase brand awareness, generate leads and convert potential customers. But, you must understand that without building and nurturing relationships , you cannot sell them anything

Unlike traditional marketing, where brands start sending prospects with sales messages, social media platform is a community building process. In social media,brands need to listen, engage with their audience , become involved, and provide value with their prospects that can eventually lead to sales, thus direct selling is not powerful

This takes time and patience

Around ninety eight percent of digital marketers in the world are using social media as it has become an integral part of a brand’s marketing efforts

Surprisingly, not all businesses seem to understand the benefits of social media marketing. Recent studies show that even now around sixty percent of small businesses are not using social media marketing to promote their products/services.

Can you imagine the huge chunk of market opportunities they are missing out!

Even more surprising is that twenty percent of those businesses say that they do not even plan to use social media in the future.

We have seen that creating a social media marketing plan is both exciting and challenging at the same time.

You now are aware of the benefits you can leverage but there are so many factors that affect it, you do know where to get started.

We hope that this comprehensive guide will help you plan an effective strategy for 2020

In the end, you must know that your customers are out there on social media platforms, so you cannot and should not ignore them

We at Digitalscool, strive to bring this guide that shows the best times to post,how often you should post in different social platforms.

Let us discuss how can we add value to you

Enroll in our upcoming batches

How to create your Twitter profile

How to create your Twitter profile

how to create a twitter profile | skillzlearn

Create your Twitter profile

Sunny Deol : You know, just the other day, I said a hi to Sachin Tendulkar.

Rainy Deol : Wow! Really? You are so lucky! How?

Sunny Deol : Yeah, then I thought I would speak to Deepika Padukone for a while so I wrote her a message.

Rainy Deol : No way. Directly to her? How?

Sunny Deol : I was a little tired. I found out Starbucks opened right next door so I went there for a coffee.

Rainy Deol : Ok, how did you know?

Sunny Deol : While there, I thought I would ask Anand Mahindra for some business advice for my startup.

Rainy Deol : Are you kidding me? How?

Sunny Deol : Then I approached the Dalai Lama to know how to achieve peace of mind.

Rainy Deol : Seriously? THE Dalai Lama? How?

Sunny Deol : Oh and I also told Narendra Modi that I loved his Make in India idea. He was happy to know that.

Rainy Deol : Stop it and just tell me HOW.

Sunny Deol : Oh simple. I tweeted him.

Rainy Deol : You what?

Sunny Deol : I tweeted them.

Rainy Deol : What do you mean? How does one do that?

Sunny Deol : It is very simple. All you need to do is create your Twitter account. Just enter your name, the e-mail with which you would like to associate your account and a secure password in a page that looks something like this. And then start tweeting i.e. uploading messages of up to 140 characters. You can follow anyone you like. If they want, they can follow you back. So they know what you are doing and you know about them.

Rainy Deol : That is very cool! Can I use this for my business too? You know, reach out to more people so that they know what I do, what my products are, etc.?

Sunny Deol: Oh surely. There are many companies on Twitter. In fact, it might be difficult to find a name that doesn’t exploit the tremendous potential of reaching out to millions at almost-zero cost.

Rainy Deol : Oh. I better join immediately. What do I do?

Sunny Deol : Let me take you through the process. After you have joined Twitter, like I told you above, make your profile.

Look at the below image for details about what to put where on your Twitter business profile.

This is the username of your business. Twitter calls it your “handle”. It is preceded by an @ sign. It is your unique identification that will help customers look for you. It can be up to 15 characters long.

This is the profile photo of your page (just like on Facebook). This can be your company logo along with its tagline or any other photo you deem fit. This photo is what will accompany every tweet you make on Twitter.

This is where you describe your business. Consider it a 160-character sales pitch for your business. Make the content informative and enticing. It will help to include basics like your location and working hours. Use this space to provide a direct link back to your company website. A Bitly link will help you track the number of clicks so you know the how many people visited your website directly from your Twitter page.

The header image is like your Facebook cover page. This is like a free hoarding. There are multiple options for how you can fill this space. You can put the company tag line, the company motto, a visual representation of your company, feature existing products, give teasers for upcoming launches, run campaigns, the choices are endless. Make sure this image is constantly changed to bring some life into your page.

This is called your pinned tweet. The tweet you pin will stay at the top of your page. It could be a clarification your company has issued, an imminent product launch, a news article on your company, anything that you definitely don’t want your customers to miss. To do this, go to the tweet you want to pin, click on the ‘More’ option and select ‘Pin to your profile page’.

And you’re done! You can start tweeting!

Rainy Deol : That was easy! Hey, since most of my competitors are already on Twitter, can you give me some quick tips on making sure I beat them and get noticed?

Sunny Deol : Since you’re so enthusiastic about succeeding, here are some basics you must definitely keep in mind.

1. Don’t just say it, display it. Be visual. Twitter being a character-based format should not limit you to posting simple updates. Tweeting photos along with relevant captions and links will keep your audience engrossed. See one of the

most iconic tweets of all times by Barack Obama.

2. Tweet often but do not start spamming. Learn where to draw the line.

3. Format your tweets well. Since there is a character limitation, be concise. As a professional, refrain from using internet slangs. Use relevant hashtags where needed.

4. Re-tweet. If you like something some entrepreneur has said or if a media house has featured your business, re-tweet. This will keep you in the news of your followers.

5. Engage with your audience by conducting polls and discussions. Make it a two-way street.

6. Timing is everything. Take a look at this : http://www.businessinsider.com/13-epic-twitter-fails-by-big-brands-2012-2?IR=T

7. And don’t forget to be funny. Engage in humour with your followers or other companies without saying anything legally damaging or insensitive.

One of my personal favourites is this one between Jet Airways and one of its customers.

Now that you’re all set, wish you the very best! Make it rain, Rainy Deol!

Let us discuss how can we add value to you

Enroll in our upcoming batches

Different Social Media Channels and their utility for different types of business

Different Social Media Channels and their utility for different types of business

social media channels | skillzlearn

Social Media in Different Types

How many times have you seen a brand advertise itself aggressively on Instagram and wondered why they don’t do the same on Google+?
Have you ever come across a bank advertising itself on Pinterest? Or a jewelry store on Twitter? Or silk scarf stores on LinkedIn? Have you ever looked at any ad on Facebook and wondered if that was the right forum to advertise your business on? What about those e-commerce websites ads right before your favourite YouTube videos play?
Who decides which medium to use?
Do you want to know what would be the best channel for your business?
Read on to find a comprehensive guide on deciding which social media channel should get most of your attention.

Who are the social media behemoths?
Social media is the all-powerful tool now. It is perfect in every way – widespread reach at negligible costs at lightning fast speed. It, therefore, makes perfect sense to use that resource for one’s business. One of the most relevant parameters to judge the popularity and effectiveness of a social media platform is the number of monthly active users on it.
Who should use it: Every type of business, big or small, local or multinational

If Facebook was a country, it would be the most populated in the world, ahead of China. As of December 2015, there were 1.4 billion active monthly mobile users. No doubt Facebook is the king of social media platforms. It is the most popular in terms of number of users as well as name recognition.
What to share: All types of online content, promotion, events, ads, updates
Post frequency: Once or twice a day
Useful tools: Bitly not only shortens links but also offers statistics of clicks generated from a link each time that specific link is converted. This helps know how much Facebook contributes to the online footfall.


As a country, YouTube would be the third most populous country, only behind China and India, ahead of the US. It is the second biggest search engine after Google. Around 1/3 of all internet users use YouTube. A staggering 6 billion hours of video are watched on YouTube monthly.
Who should use it: Any business that requires videos, tutorials or explanation (Think cosmetics, education, debates etc.)
What to share: Precise video content, preferably of less than 120 seconds
Post frequency: Once or twice a week
Useful tools: YouTube links make it to near the top of Google search results. An apt name and description of videos can ensure the target audience finds your page easily. A subscription widget or link to your website can help convert single views into a long-term alliance.


Despite the declining engagement rates, Instagram is still a powerful marketing tool. In its short lifetime, it has already garnered more monthly active advertisers than Twitter. A user can follow accounts to be constantly updated with the brand.
Who should use it: Fashion, food, travel, lifestyle, luxury brands, personalities – any product/brand that requires visual description
What to share: Visually catchy content, short videos of up to 15-20 seconds
Post frequency: Twice or thrice a day
Useful tools: The integrated sharing functions for Facebook, Tumblr and Twitter enable you to repurpose your Instagram posts. Make sure to include appropriate hashtags to increase discover-ability on Instagram and to track engagement across sites where the content is shared.


Despite its active base, only around 6.6 million users have made 50 posts or more on Google+. Over 90% profiles have never posted anything at all. This level of inactivity reflects the struggle of Google+ and often leaves it being simply another platform rather than the platform of choice for any marketer.
Who should use it: Any business already existing on other platforms, mainly B2B
What to share: Content much similar to Facebook except more professionally formatted, optimal usage of hashtags to promote search, mainly to direct traffic back to own website
Post frequency: Once or twice a day
Useful tools: Google Authorship can help bloggers ensure their Google+ profile are displayed in their content across the internet in search results.


An impressive 79% of the ‘Twitter ati’ is based outside of the US. That is the global appeal it has. It is also available in 35 languages. It is the platform of choice when it is important to know the happenings around the world in real time.
Who should use it: Everyone
What to share: Any content that can encourage direct interaction with the customers as long as it is brief and relevant, start discussions, post polls, invite feedback, post short updates
Post frequency: Multiple times per day
Useful tools: You can schedule content in advance using Buffer. This way you can post 24X7 without actually manually doing it at all times. This will engage followers in different time zones across the world.


Fast gaining prominent, Pinterest is predominantly a woman’s domain with a vast majority of its members being females. 93% of the ‘Pinners’ make purchases or plan to make purchases after seeing something on Pinterest. This fact is increasingly enticing brands to join the form with 1 million businesses already a member.
Who should use it: Fashion, food, travel, lifestyle, luxury brands, personalities – any product/brand that requires visual description (much like Instagram), DIYs
What to share: Visually appealing content
Post frequency: Multiple times per day
Useful tools: Pinterest relies heavily on recent content. So to promote your business, make sure you constantly pin and re-pin your content.


LinkedIn has around 400 million members but only 25% of those log into their accounts each month. This channel is mainly restricted to job openings, offerings and company updates. It is more like an employment portal or an online version of one’s resume than a marketing domain.
Who should use it: Recruiters, those looking for new employment opportunities, B2B
What to share: Job vacancies, company descriptions (highly formal content)
Post frequency: Twice a week
Useful tools: LinkedIn allows premium users to check who has visited their profiles. If you are visiting a page of a potential new employer (and obviously would want to hide it from your current boss!), do a Google search instead.


Snapchat is becoming so popular that internally they measure daily and hourly active users. Snapchat has a daily active user base of 100 million. Such is its popularity that in the UK, Vodafone has announced that 75% of the upload bandwidth of its customers is on Snapchat.
Who should use it: Those brands that exist on platforms like Instagram and Pinterest
What to share: 10-second videos (or teasers of upcoming products)
Post frequency: Multiple times a day
Useful tools: Snapchat mainly targets youth under the age of 25. If your target group is not the young demographic, consider limiting yourself to more far-reaching domains.

How should I know which channel is for me?
Answer the following three questions to understand the right platform for marketing your business:

  1. Who is your desired customer group?
  2. Where is your desired customer group most active?
  3. What sort of content would your business need to market?

Any other special tips?

  1. Use analytics to understand where your traffic is coming from.
  2. Be active and post relevant content regularly and timely
  3. Use creative visually engaging images or videos
  4. Engage the consumer by interacting with them. Post questions, invite polls, encourage discussions instead of simply dropping links to promote your product.
  5. Post the same thing multiple times in different ways. This way the user will keep reading new and different posts without realizing that the links in all of them lead to the same content.
  6. Limit yourself to a maximum of 5 websites. Choose quality over quantity.
  7. Always, always, always maintain professional standards including correct grammar.

Of course all this is all and above ensuring that your posts are to the point and suitable to the medium you choose. It would not make sense to try and put a lengthy description of your business on Twitter by breaking it down into 3-4 tweets. (No one has that long an attention span!)

If you are facing a paucity of time, remember, social media clout can be bought too.

No points for guessing that a conversation relevant to your industry or business is occurring on Twitter at this moment or similar business pages are being started on Facebook.

Are you a part of it yet?

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Social Media Marketing Course Syllabus

Social Media Marketing Course Syllabus

social media course | skillzlearn

Social Media Marketing Course Syllabus: what you must look for?

It’s difficult to tell what could be the perfect social media marketing course syllabus as social media is dynamic and we have humongous number of social media platforms to learn and work upon.

In this post, I would try to put in my experience of handling clients for social media consultancy and training students and working professionals in the domain of social media marketing. I would try to put up minimum to have components in a social media marketing course or training program. Regardless of the course- certification, diploma, workshop, degree, training- you pick, you must look for most of these below listed modules in a Social Media Marketing Course.

  1. Social Media Channels and their utility
  2. Facebook Marketing
  3. YouTube Marketing
  4. Twitter Marketing
  5. LinkedIn Marketing
  6. Instagram Marketing
  7. Pinterest Marketing
  8. Google+ Marketing
  9. Online Reputation Management
  10. Influencer Marketing
  11. Other Social Media Marketing channels
  12. Social Media Management
  13. Social Media Marketing automation
  14. Social Media Marketing Strategy
  15. Social Media Marketing Certifications for Jobs
  16. Preparing Content for Social Media

Social media channels and their utility

This is where a foundation or introductory course in Social media marketing should begin. Before learning different social media marketing channels, it’s important to learn the uniqueness of each of them and their utility for different types of businesses.

With social media, it’s easy to fall for ‘one size, fit all’ strategy wherein social media managers start working upon each channel without a clear goal. Even working with selected channels can be different for different businesses. For example, for some businesses managing Facebook can be only about publishing motivational quotes in the morning while other might be publishing critical news and latest trends from their industry.

Facebook Marketing

A social media marketing course must include Facebook irrespective of what kind of business you manage. It’s no strange fact that your marketing should reach out where your customers are. Facebook is the largest social media channel currently and people across the globe spend maximum time of their browsing on internet on Facebook.

A module on Facebook must train you on how to create and manage organic posts and increase fans/followers on your Facebook business page using Facebook page manager. It must train you on creating and managing paid campaigns using Facebook ADs Manager. Open Graphs and Facebook Power Editor Tool can be included in the course content depending upon how in-depth the course content is. If the course helps you become a Facebook blueprint certified professional, nothing like that.

YouTube Marketing

Day by day, our fascination with visual and video content is increasing and a lot of people watch different kind of videos online. This explains why YouTube is the second largest search engine after Google. That’s right! YouTube is next only to Google in terms of searches being made- though for videos.

YouTube being Google owned company and a popular social media channel has become very important from an SEO perspective for competitive keywords and virality of video content.

A good course module on YouTube will train you on managing a YouTube channel while optimizing it for organic search results on both Google and YouTube. It should also train you on how to create, run & manage Video AD campaigns in Video Advertising using Google Adwords on display networks such as Website, Mobile Apps, YouTube videos etc. You can become a Google Adwords certified professional which can eventually help you gain a nice job in Digital Marketing.

LinkedIn Marketing

Though LinkedIn can be used to promote both B2B and B2C businesses, but its effectiveness for B2B businesses is awesome. The fact that we don’t have too many social media channels dedicated to companies and professionals helps as well. An integration with SlideShare, Lynda, Pulse etc. has enforced LinkedIn as the largest professional networking channel.

A Module on LinkedIn Marketing will train you on how to create and manage a top professional image both for yourself and your company. It will also teach you how to publish right content and engage with the professional and community related to your business. LinkedIn Ads, when learnt, can be used to target highly specific audiences based on their profession, designation, location and other important demographic factors. LinkedIn must be learnt for both.

Twitter Marketing

Twitter is known to be a micro blogging platform and its ease of use and effectiveness in spreading a message or news makes it one of the fastest growing social media channel. Without a debate, it must be part of a good Social Media Marketing Course curriculum. Interestingly, Twitter is effective for both B2B and B2C businesses equally and can quickly make a text, image or video viral for any brand or individual.

A good course module in Twitter Marketing must train you on how to create and manage organic as well as paid campaigns on Twitter using Twitter Cards, Twitter Ads, Hootsuite, Statusbrew etc. There is a lot of Apps which, when connected with Twitter, can throw tremendous results for brands and individuals both in terms of branding and conversions.

Google+ Marketing

You won’t find too many Social Media Courses referring Google+ and you might even struggle to find friends and followers who are highly active on Google+. Google+ is critical because of two important reasons, first- for its close integration with Gmail and YouTube and second- for its role in local SEO. It might not look glamorous like other social media channels but a working knowledge of Google+ would help you as a Social Media Professional.

This course module on Google+ will train on how to create and manage multiple Google profiles such as Google Business, Google+, Youtube etc. from the same individual and business profile to gain both search and social media presence.

Instagram Marketing

Instagram is no more aa fun App to share your smartphone snaps and tag your friends. Brands are using Instagram big time to leverage upon its ability to create and share stunning visual posts which now includes videos as well. Younger audience in the age range of 18-24 use Instagram more than Facebook. After their buyout, Instagram is part of Facebook Advertising.

If a Social Media Marketing Course syllabus doesn’t include discussions surrounding Instagram Marketing, it is bound to be obsolete. A Course module on Instagram Marketing will train you on how to create and manage organic as well as paid campaigns on Instagram using Page Manager and Facebook Power Editor Tool. You can become a Facebook Blueprint Certified Professional after learning Instagram.

Pinterest Marketing

Pinterest might be old and might not be as good and viral as both Facebook and Instagram. But, Pinterest is still being followed by people from a creative background for both work references and fun. An average person might research well on Pinterest for some unique and visually appealing products or designs and hence a must to have for design centric products and firms.

Pinterest can help brands send a lot of targeted traffic and does help in SEO as well. A Course in Social Media Marketing must include Pinterest for its simplicity of use and impact on branding of a product.

Other Social Media Marketing channels

Apart from the Top 7 social media channels mentioned above, there are plenty of other popular social media channels. Not every Social Media Marketing Course syllabus would cover them. But if a Course does that, you must grab the benefits. Tumblr, Vine, Snapchat, Reddit are few of these social media channels to name.

Social Media Management

We are all busy with some or other work. And Social Media might take a backseat while we are travelling, on vacation, celebrating festivals or even because of bad health of some other priorities. Social Media is all about continuity and discipline.

A Training with good Social Media Marketing Course Syllabus would always teach and train you on an effective social media management using popular tools such as Hootsuite, buffer etc. This module would train you on advanced planning, scheduling and managing multiple social media platforms from a single dashboard using one of these tools. Trust me, It would change your life forever and your efficiency would increase at least 5 to 10 times.

Social Media Marketing automation

We are living in a digital age and automation is everywhere and Digital Marketing is full of automation. You can automate your activities on social media so that most of the mundane and redundant tasks don’t require your personal handling.

A good Social Media Marketing Course syllabus would cover a thing or two about the marketing automation using Social Media. Your knowledge would be incomplete and you would find it obsolete if you don’t know social media automation along with social media management.

Social Media Marketing Strategy

No form of marketing plan can be complete without Strategy. Social Media Marketing Strategy should be an integral part of the course curriculum for any Social Media Marketing Course. This module must teach you about planning content creation and promotion for achieving different marketing objectives on your social media channels.

Social Media Marketing Certifications for Jobs

A good Social Media Marketing Course syllabus must include few certifications which are targeted towards getting you prepared for Jobs. Facebook offers Blueprint certification and Twitter offers Flight school certification. Similarly, YouTube has video advertising certification.

Apart from this, Hootsuite certification is valued a lot in the market as Hootsuite is world’s most popular social media management tool. The institute providing you training must be offering their own certification after the completion of the course. In total, you can acquire somewhere between 3 to 5 certifications after completing a single course in Social Media Marketing.

Preparing Content for Social Media

Social Media offers a lot of opportunities in terms of posts being shared on them. You can create text posts, image posts, Blog URLs and even video posts to share on different social media channels. Easier said than done, creating posts other than that of text takes a lot of time.

But, there are plenty of tools available in the market which provides you with the DIY ability to create attractive visual and audio visual content for your social media channels. A good course in Social Media Marketing will guide you and train you on using these tools so that you can rocket your social media growth with ease.

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How to Create a Social Media Strategy for your small business

How to Create a Social Media Strategy for your small business

social media marketing | skillzlearn

Social Media Marketing Strategy Ideas: The guide for Small Businesses

Jack has just decided that he wants to sell stylish bags online. His sister is a designer and he himself has multiple contacts that help him get the raw material. The collection of bags, quite naturally is amazing. Now that Jack wants to start selling these, he needs to have his marketing plan ready. He is in a bit of trouble. He has very little money left and he and his sister are alone. He is thinking of starting a website, getting brochures and pamphlets printed, and is planning to put up a stall in his sister’s college fest. But is that going to be enough?

Limited funds, fewer people, a lot of competition, so little time and so much to do, lots to accomplish. These are the thoughts that run through every entrepreneur’s mind. This world is all about marketing and marketing is quite expensive. This is where Social Media comes to the rescue. An effective yet low-cost platform for marketing, a good social media marketing strategy can play a significant role in helping you emerge a winner. It’s an easy way to connect with your prospective customers. The only key here is to be smart on how you define and plan your activities on the social media.

Here is a step-by –step guide on how to draw your social media marketing strategy outline.


        • To begin with, be very clear about what your objectives are. List them down. It could be anything: retaining existing customers, growing customer base, building a strong brand name or generating leads.
        • Specify this in terms of the numbers and the time frame. An increase in sale by 25% within 6 months: Now this sounds like a precise objective. However, be very enterprising when deciding this. These are not just numbers, so be real and set achievable targets keeping in mind all aspects of the market as well as the overall vision of your business.
What Jack wants: Jack targets to sell at least 20 bags and get at least 200 people to know about his business in the first month


        • Who are your customers?
        • Who are the people you want to reach out to?
        • What age-group do they fall in? What income group do they belong to?
        • Are they students or professionals?
        • How much time do they generally spend on the social media?
        • Which social media do they prefer?

Sit down and jot down the answers to all these questions. Build charts and graphs. Do some research. This is the basis on which you will decide which media to use. For instance, for professionals, LinkedIn will be a great choice. For students: Facebook will be more appropriate.

What is Jack’s target market: Young women. Facebook seems like the best medium to connect. He has joined various groups on Facebook where women discuss fashion and trends.


        • It is very important to adhere to the general industry standards. This doesn’t mean you have to restrict yourself in any way. Be as creative as you want to. However, knowing what’s happening in the industry is important.
        • See the websites of your competitors! see what they are doing on social media and what results are being yielded. Try to figure what is working out for them and what is not. Also, notice how regular they are and notice the significance of the same. This will help you understand how you need to start. If at this point, you are already buzzing with ideas, competitor’s analysis will give you a reality check and you might want to start thinking on different lines.

What Jack observed: Jack faces intense competition. He noticed that most of his competitors were missing out on making sales because they were sticking to visually unappealing posts. They hardly used images or videos. This is where Jack knew he had to up the “glamour quotient” of his posts.


        • Clearly define how much time you need to be spending on each social media platform. The frequency and the timing: both are important. Understand what time of the day do your customers use a specific media.
        • Then, in your daily schedule, fix a time when you will post/tweet. Make a list of the activities you will do during the day on each social media. This is perhaps one of the most important social media marketing tactics.
What’s Jack’s idea: Jack has decided that every morning before 10 a.m and evening around 8 p.m, he will engage in some activity on social media.


        • Marketing is a lot about building relationships. Be sure to “Reply” to any queries or comments. Engage by “liking”, “commenting” and “following up”. In fact, have a certain time of the day dedicated to connecting with your customers. This can be a source of feedback – positive and negative. It can give you opportunities to improve your performance.

What Jack is doing: Every night, post 10 p.m, Jack goes through all his posts and sees how people are responding to his posts. If someone has “liked” his post, Jack reaches out to them through an e-mail or a Facebook message.


        • If you want to know what content and what time works well on social media, use analytics tools that can gauge your performance. These will help you keep abreast of the trends and keep a track of what people are saying about you.
        • You will be able to see a snapshot of how your campaign is working and help you understand what is working for you and what is not.
What Jack is doing: He has subscribed to one such tool which generates performance reports every week.


        • Facebook offers a wide variety of advertising options to help increase website traffic, build brand awareness and attract more customers. If you can set aside some funds for this, Go for it!

Jack’s take: He wants to wait a bit and see the initial turnaround. At the same time, he has started to research the various available advertising solutions and how these can fit into his business needs

Turns out that Jack is planning his social media marketing strategy well. So what if it is a small business, the right amount of time and effort is bound to show results in the long run.

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Social Media is not just for fun. It can be a high potential career option

Social Media is not just for fun. It can be a high potential career option

social media carrer | skillzlearn

Social Media is not just for fun, It can be a high potential career option. Read How?

My technically challenged grandmother is quite anti-social media. She thinks people are going crazy. People of all kinds – Old, young, students, professionals. She keeps complaining how so much of an individual’s time these days is spent on the social media. She feels this is impacting careers, academics, family time, sleep, social life, and health. She has strong opinions and could have been advocating her powerful views to the world if given a chance. But how could she? Until she uses social media herself! Strange, ironical, isn’t it? Social Media is fun, a brilliant way to connect with the world, a great way to pass idle time.
        • People tweet about how their day is going
        • Instagram their “work-out” pictures
        • Use facebook to tell the world which new place they are travelling to and
        • Snapchat what they are eating.
        • Stay active on LinkedIn all the time

You’ll find social media profiles of the who’s who on the internet, and there would be no brand – mind you, no brand which does not advertise itself on the social media.

The social media industry is ever evolving – new features, new opportunities, new trends! Be it “Facebook Facial Lenses” or “Instagram Stories”, there is something new that keeps coming up. This indeed makes the social media space complex. With the inevitable relevance of social media for businesses and brands, there is a dire need for people to understand the social media space for all its nitty-gritty.

        • Managing Social Media Campaigns
        • Building Relationships with Customers
        • Promoting products and services

All require an analytical and a creative bent of mind. With the ever-changing space, it is no joke to keep abreast with what is happening herein and then build strategies accordingly. This is something that makes the “Social Media”, not just a fun activity but a serious platform that needs to be leveraged cautiously, thus giving rise to a number of career opportunities in the field. Here’s a sneak-peak into the social media spaces where one could make a career:


        • Social Media Advertising is and will continue to be an incredible and a relevant platform for advertising. With more and more people becoming social media savvy, the platform has immense potential. This is why businesses, both young and old like to stick to it.
        • Social Media Advertising requires a team of experts who are able to gauge consumer behaviour on social media and plan what kind of ad to produce and how to place it.


        • Content has always been the “king” of any kind of marketing. Content for social media is unique in itself. What your ad will look like has a large bearing on how it will be perceived. Usually, content for social media needs to be short, catchy and quirky.
        • Content goes beyond words. The images you use, the colours you put in, the “call-to-action”: everything has an impact.
        • Good content is one which attracts, informs, entertains and inspires. The winning formula for translating an ad/post into a sale is something that requires both expertise and experience. This is something that makes “content” and important space to build a career.

Data Analysis

        • Social Media Marketing keeps giving insights. How many people are viewing your ad, how many are talking about it, how many have actually gone ahead and made a purchase? All this data means nothing unless analyzed.
        • Sure, various social media tools are available to help you understand this data, yet making sense of it requires experience, precisely why this space becomes yet another opportunity for those looking for careers in social media

Relationship Building and Management

        • This can never be overemphasized, and is hence slowly emerging as an integral part of social media marketing. In an age where competition is so fierce and customers are looking for the best deals, it is indeed important to keep in touch with them.
        • Be it answering their queries, or sending them regular emails: this is becoming a whole new activity altogether.

      What do you need to build a career in this hemisphere? Well, quite a diverse range of skills

      • A flair for numbers
      • A creative bent of mind
      • The desire to stay up-to-date
      • Good analytical abilities

    Investing in the above-mentioned areas can yield great returns over time given the rising relevance of social media in the marketing space. As a Social Media Marketer, your job will be to promote content through ads, posting and sharing, in a way that drives traffic to the company’s website. Amidst this, you will be required to engage with the target audience on a regular basis.

    Salaries in the field are immensely satisfying once you are able to make a mark for yourself. Growth will easily come with experience and the contentment of having driven a marketing campaign will only add more feathers to your cap. You can enroll in a full-time course or take up an online course. The future of Social Media Marketing is incredibly bright and now is the best time to leverage this, leaving behind a decade-old myth that social media is just for fun.

    Next time, your grandmother complains that you are wasting your time on Facebook or Twitter, tell her that you’re on your way to planning a great career for yourself!

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How to leverage Facebook to Promote your Bussiness

How to leverage Facebook to Promote your Bussiness

facebook for business | skillzlearn

Not Just Social – Facebook is more professional than you can imagine

        • Facebook boasts over 350 million active users.
        • If Facebook were a country, it would be the fifth-largest country in the world
        • The average Facebook users spend more than 55 minutes a day on the site. They use the Like button nine times a month and write 25 comments each month
        • In Australia, it is valid protocol to serve court notices to defendants on Facebook
        • A Facebook post in December 2009 led to a kidney donation.
        • In the United States, 54.7% of people ages 13 to 17 have a Facebook account
        • There are more than 800,000 developers building applications for Facebook.

Whoa! These are some mind-boggling statistics!

Facebook has become a verb. It has taken several generations within its grip. No matter what, there is no ignoring Facebook. It is addictive, unavoidable and always evolving. It has given a new dimension to the word “Social Networking”, and with all this to its credit, Facebook is getting popular amongst businesses who are trying to leverage it and its various features to hit their marketing targets. Yes, your very own Facebook is now professional!

But it is easier said than done. Facebook marketing is not random and requires a thorough marketing strategy and plan which can only come through insights, experience and an understanding of Facebook as a marketing tool.

Professionals and students have been taking digital marketing courses to learn the art of using Facebook to promote their business. Experts swear by the following basics to keep in mind to effectively promote your business on Facebook-

Create a personal page-

A Facebook page helps you connect with the public and interact with them on a regular basis. A well-designed page where you are frequently active helps attract potential customers.

        • Hosting quizzes and photo contests on your Facebook page can add an element of fun and spice.
        • Be sure to make your page inclined to your business/product. Keep it true to your brand.
        • Add colour if it suits your image, make it subtle if a serious service is being offered.

Stay active, keep interacting and keep posting.

Quick Tip: Spend at least one hour on your page every day!


Sounds simple, right? Yes, it is but is still overlooked. Once you have your Facebook page ready, share worthwhile content on the page.
        • Update photos, videos, promotions, and news. Perhaps draw a plan laying out how frequently and at what time do your potential customers are most active during the day. Then what? Just Shoot! Be as creative and innovative as possible.
        • Be as creative and innovative as possible.
        • You can easily gauge how impactful your activities are based on an analysis of the number of people “commenting” on and “liking” your posts.
Quick Tip: Use “Page Insights Tool”( accessible from your Facebook Page’s Admin menu) to gain information on follower activity.

Create a Group-

        • Yes, create your exclusive group. Add people, chat with them, discuss issues that matter and encourage more and more people to participate. Be it talking about fashion and styling or educating people about finance and business, groups can be multi-faceted.
        • Once you engage with people on such a direct level, you will definitely learn more about them. This will give you an opportunity to tailor your product or service to suit their needs and in turn attract more people.
Quick Tip: Be sure to add only relevant people. If the group is exclusive, then do not allow others to add friends to your group without your permission

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How to create and Effective Social Media Marketing Strategy for a Brand using the right Channel Mix

How to create and Effective Social Media Marketing Strategy for a Brand using the right Channel Mix

social media strategy | skillzlearn

Creating the right “Channels” – Social Media Marketing done right!

“We don’t have a choice on whether we DO social media, the question is how well we DO it” – Eric Qualman

“Social Media is about people! Provide for the people and people will provide for you” – Matt Goulart

“Don’t use Social Media to impress people; use it to impact people” – Dave Willis

Social Media Marketing has almost “revolutionized” the marketing world. There would have never been a more powerful way to reach your target market. With this, there has also been a rise in competition and that has only made things better. Campaign after campaign – there is much more innovation, creativity, meaning and connect. Campaign after campaign, there is an improvement in how businesses are promoting themselves. There is an improvement in the recall factor. People talk about how amazing some of the campaigns are and it just keeps getting better.

Knorr’s classic #LoveAtFirstTaste campaign build an incredibly strong, yet touching video on the power of love. This got them 7 million views in a single day. They connected the video to an emotion – that of love. This is what made it so memorable.

Burberry, a leading luxury brand ran a Snapchat Discover Channel native ad to promote a men’s scent. This garnered incredible attention, largely because it was a first of its kind. Yes, they dared to take the risk and it worked!

Domino’s started the Dominos Any Ware campaign which allowed people to order a pizza by tweeting

It just keeps getting more and more sophisticated! Fancier!

Quite obviously, what appeals so much to the brain and well, to the heart might have been the result of a lot of effort. Social Media Marketing is a complex activity that requires organization, creativity, skill and a lot of thought. Given that it is inevitable in today’s world where people literally live on the social media, it is important that businesses build a proper, well thought out strategy using the right channel mix.

Deciding on your channel mix is another time-consuming process. But here are a few steps which will help you plan.

        • Decide the type of content – videos, posts, interviews, images, infographics, you will use
        • Control and manage your content publishing
        • Create new business opportunities
        • Create your own brand and reputation

Analyze how a particular channel helps communicate

While Facebook allows personal messaging, Snapchat is more of a one-way promotion. This sure does have a bearing on your overall promotion strategy. Some channels do not allow customers to answer questions. This will in a way restrict online communication. There are some which allow you to offer greetings. There are others which have a “call-to-action” option

Map your Content to the Channel

One could create multiple types of content – videos, images, quizzes, links and much much more. Not all types of content will suit all types of media and this is something that needs to be borne in mind while planning your channel mix. The type of channel you choose and the kind of audience you are targeting will play an important role in deciding the type of content you will be using. Videos work best on Youtube and Facebook. Twitter supports crisper messaging. LinkedIn content needs to be more formal.

Develop Social Listening-

Social listening tools help identify how well your content is doing. How many people are responding, how much of your effort is translating into sales, how close are you to achieving your intended objective – assess everything, capitalize on things that are going fine and let go of those which are not. Also, note how many people are sharing your content. If there are many, this is good news. This whole exercise will help you figure which ones of your selected channels are generating maximum value and plan accordingly.

“Social Media is not a media. The key is to listen, engage, and build relationships” – David Alston

Once you master the above tricks and tips, the journey will be smooth for you.

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Types of Social Media Post and Which channels to use them on

Types of Social Media Post and Which channels to use them on

social media types | skillzlearn

POST” it the right way!

Social media could be used to inform, interact, showcase your skills and build relationships. There could be a number of ways one could get involved in social media activities. With innovation at its peak, there are countless ways in which one could post on social media. Be it asking questions, sharing comic strips, outlining case studies, presenting tutorials and testimonials, uploading fan photographs & memes….. It is something that can be twisted and tweaked easily and presented in some of the most unbelievable ways.

While there is really no limit to the ways you can post on different types of social media, there are few types of posts that are always reliable, yet creative. Here’s looking at a few of these types and the kind of social media channel are they most suitable for.

Commenting about current events

        • Anything big happens in the world, be it related to business, politics, bollywood, fashion or cricket – there is so much buzz created around it on social media. This, not only creates awareness but also gives an opportunity to people to engage in meaningful conversations.
        • Catching hold of such conversations and leveraging these to showcase your own self is a great idea. So also, posting about an event and relating it to your brand within this post could be a smart trick. This is something that could be done on almost all social media channels.

Posting Videos

        • Who doesn’t like to watch creative, gripping and fun videos! Something that features a celebrity? – Even better. Videos can be viewed on laptops as well as smartphones. They can be saved and shared. This helps you reach more and more people. Videos could be posted on Facebook, YouTube, Snapchat. They could be made funny, they could be emotional and they could be completely whacky!


        • These make an interesting, quick and informative read. These could be used to illustrate numbers as well as facts. Why Infographics are getting popular is because they are a precise and easy to interpret representation of facts and statistics.
        • Be it trying to show features of your products or trying to indicate the achievements of your very own business in the previous fiscal year, or for that matter laying down the procedure for using our product, one could experiment quite a bit with infographics. Infographics are fit for Facebook or even LinkedIn

Pin Boards

        • This is obviously a “Pinterest” specific feature. Once you share your pin boards, you’ll get more followers. People these days pin outfit ideas, or even sumptuous dishes.

Interactive threads

        • One could use social media to start a thread. This could be done on channels like Facebook or Quora. You could pick a theme and attempt to start a conversation around that. The post could be a combination of something that informs and something that encourages people to engage in conversations.
        • Be very smart while noting how people are responding and if they are asking questions. Document this for yourself. Reach out to them. Grow your business

Conversation Screenshots

        • This is something that has quite recently caught up. The power of this type of post lies in its ability to capture real, personal conversation that could make a really interesting read. They are all over Facebook these days.
        • Take permission of the people involved and post. If people are talking about your product and how amazing it is, post! If people are talking anything funny and random and this could be leveraged innovatively and related to your brand, post!

Providing Tips

        • Have a unique idea on how to clean your old bags? Know of an interesting way to style a black dress? Want to spread awareness about some dinner table etiquette? Post it all! Post unique gift ideas, book recommendations and tips to avoid gloomy weather.
        • People love to stay up-to-date these days! They love to learn new things that they could go and share with friends and family the next day. This is something that could be done on Twitter and Facebook really well.

Your product in use

        • There is nothing better than this to showcase how amazing your product is. If you have a jewelry store, show people wearing your earrings and bracelets. If you offer education consultancy service, show testimonials of people who have availed your service and benefitted from it.
        • This kind of posting lends credibility to your product/service. Since people have used it and liked it, it is likely that more people will be willing to try it. Snapchat, Instagram, Facebook – all can be used for this purpose

Debates and Chats

        • Twitter is best for this. Chats could be used to demonstrate your expertise and knowledge as well as to build relationships as more people interact with you. This way, your network and followers grow and more people get an opportunity to experience your brand.


This is fun and can reveal a lot. Let people pick if they like a particular thing or not. Let them decide which brand they value the most. Let them get an opportunity to pick their favourite books. Consumers are the king and nothing goes beyond their opinion.

Resorting to the same types of posts over and over again can bore followers. This means fewer likes, shares, comments and clicks on links you share. This is why there is always a need to experiment and keep creating something new.

If you really wish to know how this can be put into practice and what types of post would be most suitable for you, consider enrolling into a digital marketing Course online.

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How to decide on the right social media channel for you business

How to decide on the right social media channel for you business

social media channels | skillzlearn

What’s your pick? Choosing the right social media channel for your business

There is a lot that goes into planning your social media strategy. From outlining your objectives, to deciding on the budget, to having you content plan ready. A rather critical part of the whole strategy building stage is finalizing the social media channels you will be using and well, using the most. There are a plenty of channels to choose from and no one has the time or the budget to invest in each. Further, it is always more sensible to have your choice suited to the needs of your business and the nature of your brand.

While LinkedIn is more professional, Facebook is personal. Snapchat allows temporary content while Instagram photos are lasting. One needs to have a thorough understanding of what each of these channels has to offer as well as the drawbacks of using each.

To begin with, let us try to understand the various options available and what makes these click vis-a-vis the others.


        • Professional, corporate, formal! These are the few words which define LinkedIn.
        • This is where one builds professional connections and industry networks.
        • Discussions on LinkedIn are generally topical and involve business people, working professionals, manufacturers, retailers, professors, organization heads etc. They share their expertise and solicit advice. As people network, they discuss on issues of business interest.


        • Well, Facebook could have been a country! There is no business or brand which is not on Facebook. It is informal and personal. One could however also engage in formal and more serious discussions.
        • If you want to socialize, Facebook is your thing. Photos, videos, comments, links– there is nothing one could not share here.
        • Businesses generally have their own pages where they present themselves in a lighter vein.


        • This is the channel where people communicate. One could discuss any matter under the planet. Politics, fashion, movies, education – everything and anything. Any opinion, news or question that you may have, could be transformed into a topic of discussion.
        • If you have anything to say and want people to hear it now, Twitter is your thing.


        • Fascinating is what best describes YouTube, given its ability to visually attract people.
        • Videos can be a powerful medium of communication. There are videos that give news, there are those which demonstrate how to use a product and then there are those which show how a product could benefit you.
        • Lectures, talks, cooking sessions and make up tutorials – there is no ignoring YouTube.


        • This is something relatively uncommon and rather niche.
        • On Pinterest, ssers have their own pinboards and can “pin” or post photos and videos on these. It could be anything – travel destinations, interior designs, outfit ideas, food and lots more.
        • Each pin is linked to the pinner’s profile so that you could see the business/brand/person behind the photos.


            • Instagram, or Insta as it is now popularly called, is a photo sharing app which is turning out to be more and more important for businesses.
            • This channel helps you reach out visually to people. In a way, it lends a visual identity to your business.
            • It is practically not possible to be on all platforms and it thus becomes extremely important to figure out which ones you will use. Now, this is not as easy as it sounds so we want to help you on how to take the call. One might have to take the following into consideration-

          Target customers – Once you know who exactly your customers are and where they hang out, you will be able to get a fair idea on how you want to drive things further, not only in terms of where you want to promote yourself but also in terms of how you want to promote yourself. Here are some facts that you ought to know

          • Most Pinterest users are females
          • Most Twitter users are males
          • Twitter and Facebook have the most affluent users
          • Younger audience prefers videos more than older audience.

        Well, these are only a few aspects and additional research might help you find answer to more prominent questions which in turn will help you decide the channel that will suit you the most

          • Your competition – What your customers are doing and which channels are they present on will also have a significant bearing on your decision. It is also equally important to make note of what is working for them and what is not. Quite obviously, you will get to learn a number of lessons.
          • Time in hand – While it may be tempting to make your presence felt on every channel possible, this is neither practical nor relevant. The time you are able to and willing to devote on social media is very important while choosing channels. This includes the time for writing content as well as for actually promoting it,

        Social Media Marketing is no cakewalk. There is a lot of time, effort, and money that goes into it. With a countless number of channels present, it becomes important to carry out a thorough analysis and lot of research to zero in on a few most suitable channels. Various social media marketing courses are available to help you at least learn the art of channel-choosing. For the rest, it is all about experience and the learning you get from observing others.
        Answering the above questions may make a lot of things very clear for you.

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