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Trends in Online Learning 2020 to watch out for

It is now a well-known fact that the only thing constant in digital transformation is change. So, we provide you some insights into the digital transformation trends in E learning education that you can look forward to ,in 2020

Customized Learning Experiences
Rupesh is an entrepreneur. He has a small start-up. He has heard of the benefits of utilizing digital marketing to grow his company. He is also aware that his competitors are using google ads and social media marketing. But Rupesh wants to learn how to do it himself instead of outsourcing it. According to Rupesh, no one knows his business as much as him .But there is an issue. He cannot go and sit in a classroom every day because of his other commitments. So the best option for him would be to opt for an online digital marketing course such as Skillzlearn

There are e learning courses that develop such customized learning experiences for their students that they are able to determine how they would as an individual prefer to express their learning from each lesson . This sort of personalized experiences is a great relief compared to the usual courses where it is mostly a standardized form of teaching

The tailor made courses of Skillzlearn will teach you to optimize website content for the best possible search engine ranking. You will learn the theory behind Google search and other search engine algorithms. In this customised course ,you will also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. The specialization culminates in a hands-on live project, in which you will apply your skills to a comprehensive SEO consulting task.

Artificial intelligence and machine learning will definitely play a role in analysing individual student learning aptitude ; although that may be a bit further off than next year.

Accessibility 
A good question would be to ask if knowing how to read is itself important or not , with new digital transformation trends in technology. One of the most amazing and interesting fact about technology is that it’s making information and knowledge accessible, regardless of how well someone is able to read it. This is all the more significant for voice-to-text and text-to-voice transcription technologies that are found to be helpful to students with learning issues. It is slowly becoming evident that there is also an increasing volume of information available in video and audio format, ensuring that learning is no longer limited by the easy ability to read. This significantly changes education as a whole

Digital transformations trends in education are making it less important where the student lives. Raj works full time . But he is looking at learning some fresh skills in digital marketing that will give him the much required push to his career. But due to various reasons, he cannot quit his present job to attend courses. Fortunately for him now, Skillzlearn makes it easier for even the most remote students to get the specialized support they need.

Internet of Things
The Internet of Things ( IOT ), holds tremendous potential in terms of creating smarter learning experiences. The IOT over the recent years has significantly helped to keep students safer and more connected. IOT has helped everyone stay better connected in a simple and fast manner

Big Data Is Getting Bigger
Personalized learning has been a dominant and most useful theme in the online education industry . The ability to personalize the process to an individual’s needs is one of the greatest online learning advantages. Big data analytics can help with that.

Sandhya loves spending time on social media. She is still in college. Though her parents are forcing her to take up a job,she wants to take-up something that interests her. She loves to write and she loves social media. In today’s times it has become easy to make your hobby, your passion into your profession . Sandhya has recently enrolled in the social media marketing certification course offered by Skillzlearn Here she was able to learn the principles and strategies that work in social media marketing . Facebook, Twitter, Instagram, Pinterest, Google, YouTube, LinkedIn, Tumblr, WordPress, Blogger… any marketing via social media.

The optimization of your social media accounts is a REQUIRED skill for ALL marketers and business owners.

VR E-Learning Projects
Consider a situation when you are trying to learn about art and your tutor is an art museum curator. They take you around a huge museum visually , explaining the history and techniques behind the works. You’ll get to see impressive pieces of art through an experience that’s as close to real life as it gets. This is the kind of immersive learning experience that we expect to see happening in the near future.

Online learning is not a small industry anymore learning is expected to grow at a compounded annual growth rate of 7% between 2019 and 2022 and expected to cross the $200 billion mark by 2025.

Arthi is a home maker. She has been a rank holder throughout school and college. But after her child was born , she had to completely give up her career . Now her child goes to school and she has lot of time in her hands. After a few months of futile efforts on job searching, she heard about “Hire Her”. An initiative by Skillzlearn for women who are looking to restart their careers. She is now a certified digital marketing professional. With the updated skills , Arthi is placed in a reputed company.

It has been observed that learning through a virtual medium has increased significantly over the last few years. This trend is true over all areas of e learning education , from basic education or for corporate trainings or courses related to medicine. E learning or online learning has made its place in people as a reliable and convenient form of learning

Skillzlearn prioritizes customised learnings. Based on the profile and preferences of the student, the courses are designed and delivered.

And as the time is progressing in every area scientifically, the learning (rather, eLearning) community is witnessing substantial changes in the ways that education has been adopted till now. Normal, subjective content has long left the field and now is the time to in still interactiveness in your courses.

Video-based learning content
It is no secret that finding time and the focus to sit through a heavy-on-content online lesson for hours at a stretch seems impossible for the busy professional in today’s world. For this reason, interactive video lessons are taking the centre stage in the learning community.

Skillzlearn believes that video content is more beneficial and effective in an online mode of learning compared to traditional methodologies, engagement building in a course requires much more.

Micro-learning
It is a well-researched fact that the average attention span of readers is not more than 8 seconds hence e learning course developers have always tried to address this need of learners . Micro-learning is a concept that caters to learners by keeping their lessons short, concise and action-oriented.

There is a growing trend towards eLearning course providers are now opting for course layouts that require the learners to invest not more than 15 minutes a day for a lesson.

2020-The Future of eLearning

It is clearly seen now that the global workforce is trending working professionals, students, entrepreneurs who would want to update their skills without disturbing their daily routine. Keeping their concerns in mind, the expert team at Skillzlearn has carefully designed and structured the course content ant timings. More and more students from all around the world are opting for online learning rather than traditional classroom-based methods. In 2020,we will observe a growing trend in this industry

One can expect VR-based courses, gamification, and big data to drive the industry as the greatest trends of 2020. For more information on how you can learn digital marketing and upskill yourself to this career which is highly in demand in the market , please contact www.skillzlearn.com

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Related Questions
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Snippet
2020-The Future of eLearning
More and more students from all around the world are opting for online learning rather than traditional classroom-based methods. In 2020,we will observe a growing trend in this industry

One can expect VR-based courses, gamification, and big data to drive the industry as the greatest trends of 2020. Interactive video lessons and customised courses are taking the centre stage in the learning community.

With the expert Skillzlearn team, learning digital marketing at the comfort of your home , will become much easier. This not only makes learning fun but helps in better retention . In 2020, personalized curated courses on digital marketing will become a reality. More and more women will be able to join the workforce as they will complete courses at flexible times and be certified.

Companies cannot ignore the need for a digital and social media marketing strategy any longer, and they will hire skilled professionals who can help them compete in the digital world

Gist
Irrespective of the background or profession, 2020 will see a huge upsurge in people opting for digital marketing online courses. This is partly because of the huge gap in the market. The demand for certified digital marketing professionals is much higher than there are skilled and certified professionals. Every company whether a start up or a big multi national company is thirsting for social media and digital marketers. No company can survive without going online in 2020. Four out of ten marketing jobs, require digital marketing skills. However the people qualified to do these jobs is not keeping pace

Infographics
According to statista, Digital marketing spending will increase from $200 billion in 2015 to $306 billion in 2020. Over half of businesses struggle to find skilled professionals for marketing positions,with 46% citing the search as challenging and 7% claiming it to be challenging

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Search Tricks You Must Be Aware of to Get Most Out of Google

What’s your pick? Choosing the right social media channel for your business

Search Tricks

Google – A name all of us type absent-mindedly into our browsers when we need to check our internet connection; a search engine so big that it has been inducted into the Oxford dictionary; a name none of us is unfamiliar with.

You use Google almost every single day. It has the answers to all your questions. Since it just might be your homepage (it is mine!), you would probably know all there is to know about it too, right?

Well, as they say, there is always room for knowledge!

Let us help you to know more about how to navigate through the world’s largest search engine better.

Need	Solution	Example
Exact Phrase	Put phrase within double quotes	“Back to the summer of ‘69”
Range	Use ‘…’	Macbook 50000..70000 INR
Exclude words	Put a – (minus) sign in front of word you want to exclude	Macbook –Air
Proximity – given words should be near to each other in content	Use ‘AROUND(XX)’ between the keywords where XX is the maximum acceptable distance between the keywords in terms of number of words	Macbook AROUND(10) durable
Particular website	Use ‘site:’	site:Wikipedia.org India
File format	Use ‘filetype:doc’ or whatever extension is desired	Macbook Air filetype:pptx
Missing a word	Use * (asterisk) when you don’t know a word in a phrase	a bird in hand is worth * in the bush
Keywords on a website	Use ‘site:twitter.com’ or whatever website you want after the keyword	Troll site:Twitter.com
Images	Save the image, go to Google Images, look for it using the camera button

Now that we have covered some of the essentials, let’s have some fun!

Picture this.

You are on a diet and can’t decide between French fries and garlic bread along with your pizza (all of us have cheated on our diets, that’s ok!).

You could ask Google for “French fries vs garlic bread” and it will do a side-by-side nutritional value comparison for you!

Once you have decided, trying to find a restaurant in your locality will become much easier if you add your pincode to it. (“Pizza joints in 112233”)

But what if your friend and you have to decide who will pay for the garlic bread, have to flip a coin for it but don’t have one? Just go to Google, click on the mic on the search bar and say “heads or tails” or “flip a coin”.

Now that you’re full, how about reading something romantic? Again press the mic icon on the search bar, and say “give me a love quote” or “I love you”.

Oh but you wouldn’t want anyone to know that you googled love quotes (see, I used it as a verb!), right? Go to http://startpage.com/ which shows results from Google without your location or IP being tracked.

But what is your IP address? Find out by typing ‘IP address’ in Google.

Want to know about a new app on your iOS? Just search for the app name in Google, click on More, then Apps.

What if you are interested in only the latest results, those posted, say, within the last 45 mins? Hmm, this is slightly tricky but this is how that can be done. Once you have typed what you are looking for, click on Search. After the result page is loaded, go to where the page URL is and, without spaces and without quotes, add “&tbs=qdr:XN”, where X is years, m is months, d is days, h is hours, n is minutes and s is seconds. Do not confuse n with N; N is the number. So, for the results in the last 45 mins, add “&tbs=qdr:n45” to the address bar.

If you are looking for an image and are particular about the size, colour, type, time, copyright etc., search for your desired image in Google Images and go to Search Tools right under the search bar.

Confused about how to read 235720749 in number terms? Ask Google by searching for the number followed by ‘in English’.

Want to know your flight status? Simple search for your airlines names followed by the flight number.

What to know if downloading something from a particular website is safe or not? Go to http://www.google.com/transparencyreport/safebrowsing/diagnostic/.

For all you online shopping addicts, find a quick summary of your recent orders across all websites by searching for ‘My purchases’.

Want your own Google doodle in your name? Search for Google Gothic and click on ‘I’m feeling lucky’.

Type ‘I’m feeling curious’ or ‘fun facts’ to learn some new facts without leaving your Google homepage.

So you’ve done all the above and are just looking to pass time. You would already know that you can play Atari Breakout on Google by searching for it on Google images. For some more fun, go to Google and click on ‘I’m feeling lucky’ to go through their doodle collection. Or type Google Pacman or Zerg Rush or Google Gravity (and click on ‘I’m feeling lucky’)! Enjoy!

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WHAT ARE THE TOPMOST SKILLS REQUIRED TO BE A DIGITAL MARKETING PROFESSIONAL?

Professional Marketing training

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LIVE online instructor led course in Digital Marketing : Pros and Cons

Every Coin has two sides and a Digital Marketing Course in a LIVE instructor led online format is no different. There are several pros and cons attached with an online avatar of a much in demand and popular Digital Marketing Course. In this Blog, I will try to weigh the different Pros and Cons attached with a LIVE online instructor led Course in Digital Marketing.

I will try to discuss few pros first followed by the cons of attending a LIVE online instructor led course in Digital Marketing.

Same Course Content with zero compromise: More updated

A LIVE online course offers the same course content which can be found out in any regular classroom course or program in Digital Marketing. There’s no reason to believe that there would be compromise on the course content and deliverables in a LIVE online course format. You must not forget that you are learning Digital Marketing on a digital device from Digital Marketing Trainers and Experts, it can’t get better this. In fact, most of the classroom courses teach you outdated tools and techniques and the online courses are upgraded regularly with industry trends and changes in search engine algorithms and social media updates.

No Missed Lectures with Session Recordings

How many times, you have found yourself in a situation that you miss out on lectures in a classroom course? Sometimes due to your family and social commitments, many a times due to work preferences and sometimes you don’t feel like travelling to your classroom center and even due to not being well or down with fever. If you are attending a LIVE online instructor led course in Digital Marketing, you do get access to the recordings of missed out lectures which you can see online or download them. This ensures that you don’t miss out on lectures any more. If it doesn’t suffice, you are to free attend other ongoing batches which offers the same lectures which you missed out last time.

Industry Experts, Subject Matter Experts and Trainers from different geographies

It might sound like a bitter truth but most of the Trainers who offer classroom course in your region lack practical experience in Digital Marketing even though they are good with concepts. Digital Marketing is best learnt with practical training and hands-on experience of tools and techniques assisted by trainers who come with a relevant industry experience. Digital Marketing is a dynamic field and updates which are overnight can have a big impact on what you do and the results which you want your brand or business. People working in the industry are always updated about these changes and they include it in the course content instantly. The problem with most of the Trainers who are working in industry is that they don’t have sufficient time to come down for a classroom course and they prefer taking LIVE online classes for Digital Marketing. Plus, they are subject matter experts who will teach you individual modules rather than one trainer teaching you the entire course.

Diversity of participants: Learning is fun with participants from different geographies and backgrounds

The best thing which I like about a LIVE online class in Digital Marketing is diversity of participants. I have been taking LIVE online classes for different companies such as simplilearn, skillzlearn, zeolearn, dmtree and few others. Most of the time, I see participants joining the classes from different geographies which includes different cities, states and even countries. Apart from this, they do come from different academic and professional backgrounds. There is a lot of insights which get shared and discussed by both participants and the trainers from different industries and different geographies which adds a lot of value to the participant’s overall learning experience in a LIVE online instructor led class for Digital Marketing.

Classroom Discussions are more fun and real with a LIVE online instructor led course

Simply because you are attending a LIVE online instructor led course in Digital Marketing Course doesn’t mean that you are devoid of classroom discussions and fall into hearing mode. Most of the webinar tools which are being used for LIVE online classes have tools for discussions. You have a chat window, wherein you can ask queries from Trainers and even discuss with participants. Trainers can enable voice and you can directly interact with them in a voice chat. Not only this, you can share your computer screen in real time and show and discuss problems which you face. And all of this takes place in real-time and super quick. What can you ask more to learn Digital Marketing in real-time?

Flexibility and convenience: LIVE online instructor led course in Digital Marketing

There’s a point in life where you look out for more flexibility and convenience specially if you have been working for quite long number of years. I am not sure if your work or job would provide you that sort of flexibility and convenience but a LIVE online instructor led course in Digital Marketing would provide you one for sure. You can take up a LIVE online course either from your work station, coffee shop, living room, bed room or even from your hotel. I am sure that you don’t want location to be a constraint for you while learning Digital Marketing.

**247365 access to the Course**

Let’s admit the fact that everyone is busy and no matter how much committed we are, we would always find an occasion wherein we seek access at our own ease and schedule. Your Trainer can’t be available all the time and as per your convenience but the classroom lectures can be if you attend a LIVE online instructor led course in Digital Marketing. Once you have attended the lecture or even missed out on few, you always want to revisit these lectures when you find time or if you are looking for some help while working on the projects. LIVE lectures get recorded and can be accessed by you either online or even downloaded and stored in your computer for reference whenever or wherever you need them. This is something which you won’t find with the classroom lectures. Even scientists believe audio visual content helps you in better learning and helps you remember more than your old text book style of learning with the notes provided with classroom lectures.

Save your valuable time: Time is Money, It can be bliss!

How often you complain to yourself and regret about spending too much time on daily commutation to your office or work location and feeling guilty about not being able to find time for your family and loved ones or even to pursue your hobbies or interests. The primary reason why I chose Digital Marketing as a career option is that I don’t need to travel and can manage my work with my computer and phone from anywhere in the world. A LIVE online instructor led course in Digital Marketing offers you the same benefit. Imagine, taking 30 classroom sessions each of 3 hours and then spending 3 additional hours for travelling for each of these sessions. You would be spending double the time spent on training only in travelling which further makes you deprived of the time which you could have used not only for yourself but also for working on digital marketing projects. Didn’t I mention that ‘Time is Money’.

Visual Aids for better Learning

We have discussed most of the pros attached with a LIVE online instructor led course in Digital Marketing. Let’s try to analyze the cons of attending such a course. Here are few of them:

Personal connect with Trainers

A classroom course would always help you to establish a healthy relationship with Trainers. Moreover, you might want to explore more learning and career or business opportunities with the help of your Trainers.

Learning Online: Grouped in virtual world, Alone in real world

If you are person challenged by technology, you would surely struggle initially to find a LIVE online instructor-led course in Digital Marketing conducive and viable for you. Specially, if you are an extrovert and love to interact with people then you might be in for a big disappointment. Even being a digital marketing professional and a tech savvy individual, I was in awe when I took my first LIVE online session for a Digital Marketing Course. But, it surely isn’t too tough to get accustomed with. After 1 or two sessions, you will find yourself at ease with the online learning mode if your Trainer is really good and the participants are active.

Apart from this, I don’t find any reason for disappointment with a a LIVE online instructor-led course in Digital Marketing.

If you are still worried, try this link for registration for a free online demo session in Digital Marketing

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Why Email Marketing is still the most dominant & profitable Digital Marketing channel

Never old, always gold: Email Marketing

The digital marketing space has been evolving. There are new developments every now and then. Social Media Marketing, Search Engine Optimization, Search Engine Marketing: the digital space is full of new and fresh ideas that enable businesses to market effectively. Amidst all this, Email Marketing may appear old-fashioned and dead. However, this is far from truth. As the saying goes, old is gold: Email marketing too has its own charm. There is a reason why it has persisted over time despite the incredibly fancy digital marketing channels that have come up.

There is reason behind this. There is a reason why it has survived and grown. Email marketing has a ton of benefits to offer to the marketer. Here is why email marketing is a favourite:

1. Wider Reach: The total number of worldwide email accounts exceeds the number of facebook or twitter users. This makes e-mail marketing an easy way to connect with a larger number of people.
2. More personalized: Email marketing has a personal touch. When you send emails to people, it gives them an opportunity to respond or ask questions. This can lead to a continuing dialogue. This is something that is still a challenge with other forms a digital marketing where it becomes difficult to have one-to-one conversation.
3. Better ROI: A very interesting study reveals that email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing. Now that is something impressive. Email marketing is cost effective and this is something that makes it incredibly reliable.
4. Highly targeted: One can use multiple email marketing tools to understand the nature and location of the target customers. Since you have more data about customers, it is easy to spot your target customers and reach out to only those who are relevant.
5. Emails are highly preferred: While someone who checks his/her emails regularly may or may not use social media as frequently, someone who uses social media everyday will definitely also check his/her emails as much, if not more. Quite clearly, email accounts are rarely taken for granted; and in fact more people prefer to receive promotional content on email than on social media!
6. Strengthens relationships: Email marketing helps build strong relationships with customers. When a person sees your promotional emails in his/her inbox, it sends a signal that you are serious about forging a bond, you take them seriously and you are willing to pursue them relentlessly. This is something that builds in huge amount of credibility, trust and loyalty.
7. Building brand recognition: Emails are an important reinforcement of a brand. Sending newsletters and other promotional content builds recall.
8. Understanding what works and what doesn’t: Email marketing gives you the metrics you need to see how your emails are performing. This will in turn help you market smarter, and help you understand the needs and interests of your customer base better.
9. Less time, less effort: You do not need to design fancy social media campaigns or work on complex websites. Various professionally designed email templates are available to help you design your emails quickly. It is easy to get the message out to the audience. You can make a significant impact with limited effort. Wow!
10. The power of sharing: A simple click, and the email is forwarded. Not something that every other form of marketing could do for you. When a receiver shares your message (and she/he will when this is so easy), your brand will gain more exposure and recognition.
11. Results of email marketing are measurable: Analytics are indispensable to measuring the success of any campaign. Email marketing draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. This is in contrast to other forms of marketing which present ambiguous analysis of results. Email marketing helps gain insights into customer behavior and interests.

Email marketing is credible and cost-effective. It is something that can be leveraged and adapted very well. Email marketing has been in the digital marketing space for really long and has been strong ever since. Contrary to popular beliefs, it is not something dry or something with which not much experimentation can be done. It is known to boost sales and build brand recall. As much as it is highly targeted, it helps keep your business on top of the receiver’s mind.

Emails can be designed creatively, catchy subject lines could be used and content could be made really really innovative. Be it newsletters or testimonials, there is something that keeps the appeal of this form of marketing strong despite all the advancements in the Digital Marketing space. Businesses across the globe, big and small, new and old – all swear by email marketing.

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why a Digital Marketing Course can be your best bet at picking up a job

Digital Marketing is Here to Stay

Still confused whether to take that plunge towards being a digital marketing professional? Not sure about the future of the industry in India? Feel that it is a risky proposition? Wondering if you have what it takes to excel in the field?

We understand you. Leaving behind traditionally well-paying jobs for something which is yet to establish itself can be difficult. But here are a few pointers that will help you decide better, if not convince you to go for it. Digital marketing is a booming industry. There are multiple digital marketing courses available online and otherwise, which won’t cost you a fortune and will equip you with skills that will stay with you for a lifetime.

Here is why you should consider a career in digital marketing.

Multiple opportunities and openings

- - - From careers in Search Engine Optimization to Social Media Marketing; from something as creative as Content Marketing to something as technical as Web Analytics: There is something for everyone.
    - It is this variety that makes careers in digital marketing enticing to everyone. Small and large businesses alike require digital marketers. People are becoming more and more internet savvy, use of smartphones is on the rise and companies are embracing digital marketing more than they ever did.

You don’t need to be a tech-freak

- - - The word “digital” leads one to believe that digital marketing may require technical expertise. It might require you to know a ton of coding languages or be an expert in complex data analysis. But that is far from the truth.
    - A basic understanding of how the digital space works is all that you require and this is something that can be easily attained through a digital marketing course, especially those available in Delhi and Gurgaon.
    - All you need is an analytical bent of mind, the ability to tell a story topped with innovation in a mild form. You need to have the desire to keep abreast of the ever-changing digital landscape and you are set to make it big with some time and consistent effort.

Don’t worry if you have no experience

- - - Again a myth. Digital marketing is a field where experience will build once you start exploring. Take social media marketing, for instance. All you need is a vision – a creative vision on how you will market your product or service. Since this depends on your caliber, whether you have done it before or not wouldn’t matter.
    - Moreover, digital marketing is being used by start-ups and small businesses more than anyone else. These small firms/companies who do not have the fortune to spend on their digital marketing campaigns prefer to hire freshers. Large businesses on the other hand generally want someone experienced. It is hence not difficult to find opportunities of multiple sorts.

Courses in Digital Marketing are rather inexpensive and of short duration

- - - Be it a digital marketing course online or a digital marketing certification by google, it would not cost you much.
    - Pieces of training are brief and crisp, sometimes free of cost. Digital marketing courses are offered in renowned institutes like MICA and IIM as well. For those who want it to be part time, there are numerous small institutes offering courses for a durations of 2-3 months.

Limited Competition and more Growth Opportunities

- - - Since the industry is still in a nascent stage and people are only just getting to learn more about the spectrum of opportunities it offers, it is wise to enter at this point to get sort of a “first mover’s advantage”.
    - There is a lack of trained and certified digital marketing professionals since people are only becoming aware of the inevitability of the field. It is fresh, new and you can learn a lot, more thoroughly. It is the right time to set your foot and grow without any hindrance. You can rise to the top in lesser time and then lead the future growth in the industry.

It is a Dynamic and Out-of-the-Box career option

- - - This is not like one of your regular desk jobs. There is no question of getting bored or drown away in monotony. The digital space is dynamic and evolving. There is something new every day. Trends change with the drop of a hat. There is enormous scope for creativity.
    - With all of this, digital marketing careers can be quite fulfilling. While you try hard to keep yourself up-to-date, it will be exciting to see how much you will have to explore. This is far from mundane and provides enormous scope for ideas and creative juices to keep flowing.

Limited Competition and more Growth Opportunities

- - - Since the industry is still in a nascent stage and people are only just getting to learn more about the spectrum of opportunities it offers, it is wise to enter at this point to get sort of a “first mover’s advantage”.
    - There is a lack of trained and certified digital marketing professionals since people are only becoming aware of the inevitability of the field. It is fresh, new and you can learn a lot, more thoroughly. It is the right time to set your foot and grow without any hindrance. You can rise to the top in lesser time and then lead the future growth in the industry.

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Topmost Skills Required to be a Successful Digital Marketing Professional

Success in Digital Marketing: The Power of 7

In an age where “60% of a marketer’s time is devoted to digital marketing activities”, one will have no qualms accepting that the future of the field is bright. For the innovative, tech savvy ones out there – it is time to explore the field. Careers in Digital Marketing can be quite rewarding as well as fulfilling – rewarding in terms of the pay and fulfilling in terms of the enormous satisfaction one gets on being able to pull off a successful campaign and build lasting customer relationships that keep the business growing.

As a digital marketer, one’s job is to develop and execute unique marketing campaigns that draw the right traffic and leads to the best conversion. What is even more interesting is the fact that small and large organizations alike need digital marketers. As per research, the average starting salary is INR 3.5 lac per annum.

While one may not need any specific technical skills, there are some unique attributes that distinguish a good digital marketer from a not so good one.

HERE IS THE POWER OF 7

Analytical Skills

- - - Metrics, analysis, performance numbers: digital marketing is topical. Be it market information, performance variables or planning the right mix of marketing tools, there is data flowing from all possible directions. A good digital marketer knows how to best leverage this data to make intelligent decisions and hence drive the success of one’s digital marketing campaign.
    - One must know what to measure, how to measure and how to solve problems in order to retain customers and keep the business growing.

Design and Creativity

- - - It is marketing after all, and you have a ton of online media to build your campaign. Customers today are visually-driven and when you are on the web, there is color and vigor all over. As much as you may have your content and strategy right, you are bound to be ignored if you do not get the visuals right.
    - Images, videos, info-graphs are the soul of a campaign. Given the time constraints these days and how everything is done on the spot, there is no point of having a team of professionals to take care of the design aspect. It is but the digital marketer, who must know how to present the campaign in the most innovative way.

Relationship Building Skills

- - - Marketing, in today’s world is a two-way process. One wants to impact the customers in a way that they keep coming back. This is where the “relationship” aspect of digital marketing comes into the picture. Success in the field requires you to build a community around your brand.
    - One must be able to understand its target market, what they want, how to best connect with them, what is it that they like and would keep coming back to. Engaging with your customers and building connections that matter and last is the best thing that can happen to any business.

The desire to stay up-to-date

- - - Let’s be real! There is nothing more evolving than the digital world. Technology has made quite a dent in the universe. There is something new every day, day after day. It’s difficult that someone who is too accustomed to following tried and tested tricks would accomplish much.
    - A digital marketer needs to keep abreast with all the trends across all social media. This is how one can survive in a field where competition is so intense.

Content building Knack

- - - While this is not a must, it always helps. Good content is integral to digital marketing success. While a content writer can always create quality content, a digital marketer who has a flair for writing can turn out results more quickly, in real-time without having to go through the lengthy process of briefing writers and then review the work of writers who may not have sufficient knowledge of how digital marketing works.
    - Now, we don’t expect you to be an Enid Blyton or a Paulo Coehlo but at least have the ability to craft your content “at the moment”.

Communication Skills

- - - Success as a digital marketer requires the knack to communicate well. Communication is the key to expressing the attributes of your product and your brand. Be it through text, visuals, videos: one must have the ability to tell a story and tell it well.
    - Communication also goes a long way when it comes to building good relations with your customers. Your product has a unique feature – zoom, and show; want to promptly solve customer queries – have a live chat on your website; want to showcase your service’s power – appeal to your customer’s emotions. Keep communicating, keep winning.
    - Remember that where communication stops, growth also stops.

Social Media Savvy

- - - A lot of digital marketing is about using the various social media platforms to your advantage. This is where you find your potential customers. Familiarizing oneself with social media is not difficult, but what is really needed here is a genuine interest, a fascination for social media.
    - Yes, there are people who are addicted to it and know possibly every feature that each medium has to offer. These are the people who are bound to make successful digital marketers.

Innovation, experimentation, insight and awareness: all combine to strengthen your chances of excelling as a digital marketer. Though some of these would come naturally, most of these can be acquired with consistent effort. Exploring various social media, reading and following digital marketing campaigns, reading about market trends and interacting with your customers can add many a feather to your digital marketing cap.

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What you must know about Digital India and Scope of Digital Marketing in India

Digital India – Smarter India

Never before has India seen such upswings in internet usage. With the government of India envisaging a completely “Digital India” and people becoming more and more tech-savvy, “Digital” has become the new buzzword. But what is this campaign all about? What does it hold for the future of Indian business and industry? How does it translate into more job opportunities for the youth? What exactly is the scope of digital marketing in India? Let’s have a look!

Understanding “Digital India”

- - - In the last few years, the wave of digitization seems to have swept the country. Technology is no more restricted to the elite and the educated. Neither is it limited to big corporate houses. Technology in India today, is for anyone and everyone.
    - The Indian government’s flagship programme “Digital India” has been making consistent strides in ensuring that Information Technology reaches and benefits all. The prime objective has been to make government services available to all citizens electronically.
    - But the larger objective is to transform India into a knowledge economy by improving online infrastructure, thus promoting an inclusive growth. Mobile apps, internet portals, e-governance, electronic payments and what not: The whole country is learning and growing. Rural India is a part of this revolution, and India is indeed emerging as a “digitally powered society and knowledge economy”.
    - The future of Digital India looks promising with Government of India’s ‘India Digital Plan’ 2019 which promises that 250,000 villages in India will have internet and all public places will have Wi-Fi.

Digital India and Scope of Digital Marketing

Some recent statistics about internet usage in India have a promising story to tell.[1]

- - - Internet penetration in India is 34.8% – A significant increase since the launch of “Digital India”
    - India’s share in world internet users is 13.5%
    - India is the second largest online market in the world
    - India is set to overtake the US to emerge as the second largest smartphone market
    - Digital Buyer penetration in India is more than 43%

Now aren’t these some really mind-boggling facts?

With such high penetration and such huge potential, “Digital Marketing is quite a booming industry. With the increasing influence and spread of the internet in the country, the future of digital marketing seems rather bright. Quite obviously, as more and more people become familiar with the uses of the internet, digital marketing has a lot of scope in the country.

What “Digital India” means for jobs

With the government’s endeavor to create a “Digital India” through the launch of various initiatives and platforms, there has been a spurt in job opportunities for those “digitally” skilled. The government has been looking for App developers, software developers, graphic designers and various other experts. As technology is being made a “way of life”, many industry bigwigs plan to invest crores of rupees in the digital space. This would, in turn, create lakhs of jobs for the Indian youth.

Digital Marketing and Career Options

With the “Digital India” buzz all over and the positive employment climate it creates, the options for digital marketing professionals are plenty. Careers in the field can be promising in terms of opportunities for career building and growth as well as in monetary terms. In an industry which is over worth $68 billion and boasts of a growth rate of 40%, jobs opportunities are more lucrative than ever before. What are the fields in which options are open: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Content Marketing and Web Analytics.

What can you be? You can be a

- - - Digital Marketing Manager who leads the digital marketing team
    - SEO Executive who works on websites to optimize these for search engines so that it shows at top of search engine results
    - SMM Expert who builds and executes social media strategy and optimizes content on various social media channels to engage with customers
    - Content Marketing Manager who manages blogs and e-book publications among other things.
    - Search Engine Specialist who targets the number of leads and clicks from the given marketing budget and performs analysis, keyword research, bid management, split testing the ad campaigns, and plans ad copywriting.

In addition, one could also be a Conversion Rate Optimizer who works to increase the conversion ratio at each stage or an Inbound Marketing Manager who manages conversions at each stage.

Reference By :

[1]http://www.statista.com/topics/2157/internet-usage-in-india/

http://www.internetlivestats.com/internet-users/india/)

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WHY DIGITAL MARKETING IS THE BEST CAREER OPTION IN THE YEAR 2016?

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Search Tricks You Must Be Aware of to Get Most Out of Google

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Search Tricks

Well, as they say, there is always room for knowledge!

Let us help you to know more about how to navigate through the world’s largest search engine better.

Need	Solution	Example
Exact Phrase	Put phrase within double quotes	“Back to the summer of ‘69”
Range	Use ‘…’	Macbook 50000..70000 INR
Exclude words	Put a – (minus) sign in front of word you want to exclude	Macbook –Air
Proximity – given words should be near to each other in content	Use ‘AROUND(XX)’ between the keywords where XX is the maximum acceptable distance between the keywords in terms of number of words	Macbook AROUND(10) durable
Particular website	Use ‘site:’	site:Wikipedia.org India
File format	Use ‘filetype:doc’ or whatever extension is desired	Macbook Air filetype:pptx
Missing a word	Use * (asterisk) when you don’t know a word in a phrase	a bird in hand is worth * in the bush
Keywords on a website	Use ‘site:twitter.com’ or whatever website you want after the keyword	Troll site:Twitter.com
Images	Save the image, go to Google Images, look for it using the camera button